Overview
Manage and optimize paid search campaigns across Google Ads and other platforms. Develop strategies to maximize ROI, conduct A/B testing, and analyze campaign performance.
Key Responsibilities
- Plan, execute, and optimize paid search campaigns
- Conduct A/B testing on ads, landing pages, and targeting
- Manage campaign budgets and bidding strategies
- Analyze campaign performance and provide insights
- Stay updated with latest SEM trends and platform updates
Requirements
- 2+ years of experience in SEM/PPC management
- Google Ads certification required
- Experience with analytics and tracking tools
- Strong analytical and data-driven mindset
- Excellent attention to detail